Instagram has been a beloved tool to creatives everywhere since its launch in 2010. But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. If IG has become too exhausting, what marketing alternatives are there? We explore some options.
Before we get started, we understand that many of you embrace reels and making videos and still enjoy some success on Instagram. Whilst that's great news for you, for many others, even the idea of creating films is just too much to bear. We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. Do we really want to stay on the treadmill? Particularly when we're not in control of these platforms?
Yes, you could pay to reach your audience through social ads, but can any of us afford to in an age of uncertainty and rising costs? Can we even trust Meta to help us target the right people? If you're looking for free or affordable options to market yourself, don't fret! There are plenty of alternatives, which we'll share now. Included in our list are suggestions and tips from the creative community.
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Read Full Story: https://www.creativeboom.com/tips/marketing-guide-for-creative-freelancers-who-have-quit-instagram/
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