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Sustainability and search engine optimization (SEO) are two words that you wouldn’t expect to see in the same sentence. No trees are seemingly cut down every time you Google something or visit a web page; but websites do result in carbon emissions. Internet usage, and its supporting technologies, are responsible for almost 4% of global emissions. That may not seem like a large number, but it’s actually the equivalent to emissions caused by air travel.
The internet consumes a lot of electricity. According to online carbon calculator Website Carbon, the internet consumes 416.2TWh of data per year. To give you some perspective, that’s more than what the entire United Kingdom uses. From data centers to mobile devices, they’re all consuming electricity, which creates carbon emissions. The average web page tested produces 1.76 grams of CO2 per page view. For a website with 10,000 monthly page views, that results in 211 kg of CO2 per year. With over 1.7 billion websites out there, digital content is being published at an exponential rate.
Websites today have a plethora of bells and whistles, from autoplay videos to animations. If you dislike those features,...
Read Full Story: https://www.thedrum.com/profile/blue-array/news/how-seo-can-stop-your-website-from-killing-the-planet
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