Is Getting Your Google Business Profile “Google Guaranteed” Worth It? - Search Engine Journal

Is it worth the time it takes to get your Google Business Profile "Google Guaranteed" or "Google Screened"? Let's look at all the factors.

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When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice.

This includes reading online reviews, asking for personal recommendations, or looking for more information about your business on your Google Business Profile.

Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider.

Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation.

This designation appears when local consumers search for services in their area.

Professional service providers’ ads will appear on Google Search and the Local Services site, and only pay if a customer calls or messages the business directly through the ad.

Learn even more about Google’s screening and verification process here.

Before you apply to become Google Guaranteed, let’s explore the benefits of becoming verified, how it works for consumers, and ultimately, you can decide whether it’s worthwhile for your business.

What Are The Benefits Of Google Guarantee For Brands?

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