In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search right up to the point they contact the dealership. It culminates in more than a dozen hours online, and there’s extremely high competition for their attention. Buying ads can help a dealership get their store ahead of others in Google listings, but the little word – “Ad” – at the start of the listing often deters shoppers from clicking on it.
Stand out in the digital world with a few key strategies in search engine optimization or SEO. They help you earn the top snippet or work your way to the top of the search results, which is how you can beat out competitors in the first step toward the sale: getting online traffic to come your way.
1. “Near me” searches hold weight
One of the most popular searches for high-intent customers today is “near me” searches. Quite literally, the shopper googles their desired item to find what they want locally. It could be “Ford service near me,” or “used Chevy Cruze for sale nearby,” or “closest Subaru service department.”
Include “near me” search phrases in your online content, whether landing pages or blog content, so that Google can match shoppers to your website. Of course, the pages where the keywords reside must be relevant, or it won’t gain any traction with web visitors.
2. Find backlink partners
Backlinks are essentially a sign of approval from another website. They can sometimes happen...
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