In the earlier years of search engine optimization (SEO), the Alexa Rank score was used as a metric to determine the popularity of a site. Digital marketing apps, such as Raven Tools, included the score to help SEOs analyze sites. If the Alexa Rank score was high enough, an SEO might consider contacting the site as part of their link-building efforts.
Over time, the Alexa Rank score became irrelevant to most SEOs because they considered it a simplistic and inaccurate metric. Instead, they began relying on Google’s PageRank score to indicate site trust and authority. However, using PageRank was short-lived because Google stopped publishing it in 2016. That forced SEOs to find new site metrics or consider using Alexa Rank again.
The SEO site metrics gap prompted several software companies to create new metrics. Today, there are several site metrics that SEOs frequently use, and these are the most popular:
Alexa Rank alternatives
The new site metrics made Alexa Rank obsolete, and SEOs overwhelmingly use alternative research and analysis tools over Alexa Internet.
Alexa Rank discontinued
On May 1, 2022, Amazon shut down Alexa Internet which subsequently discontinued Alexa Rank with it. While Alexa Internet didn’t publicly state why they retired the service, it’s likely because of the lack of interest from digital marketers.
Even though Alexa Rank was outmoded, it was still integrated into several digital marketing apps and was used by a small percentage of link builders...
Read Full Story: https://www.coywolf.news/seo/amazon-alexa-rank-end-of-life/
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