Inside Automotive:
How car dealers can drive more customers to their inventory with Google vehicle ads
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group piloted the program, which shows nearby cars for sale to consumers, and the group has been using these ads ever since. Today on Inside Automotive, we’re pleased to welcome Google’s Head of Automotive Retail, Lissette Gole, and Nate Sato, Director of Digital Marketing at Ken Garff Automotive, to discuss this recent development further. Watch the complete segment here.
Headlines:
Recent filings from the Securities and Exchange Commission indicated that Tesla CEO Elon Musk sold over $8 billion in Tesla shares throughout last week. Musk did not provide his motivation behind the sale of 9.6 million shares but said on Twitter that he had no plans to sell any more at that time. Musk agreed to purchase Twitter for $44 billion last week, but the move will require regulatory clearance and shareholder approval. Shares of Tesla dropped 12% in the middle of the week before slightly bouncing back on Friday.
Stellantis Chief Executive Officer Carlos Tavares said last week that he doesn’t believe the semiconductor chip shortage will end this year and will instead drag into 2023. He said the largest problem is a lack of suppliers due to their operational issues. Still, he indicated that some of the automaker’s suppliers have been able to recover...
Read Full Story: https://www.cbtnews.com/cbt-automotive-newscast-may-2-2022/
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