Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in online business.
The new certificate is endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).
In addition, Google promises to give every US business up to 500 Google Career Certificate scholarships to help upskill their employees.
Read more in the next section about today’s announcements regarding Google Career Certificates.
Google Career Certificate In Digital Marketing & Ecommerce
Google’s new certificate program will train jobseekers in how to find customers online, sell products or services, and do marketing analytics and measurement.
The Digital Marketing & Ecommerce certificate from Google will provide hands-on experience with digital marketing tools and platforms including:
- Canva
- Constant Contact
- Hootsuite
- HubSpot
- MailChimp
- Shopify
- Google Ads
- Google Analytics
As with all of Google’s career certificates, those who earn one are offered assistance in finding a job through an employer consortium of over 150 companies. All companies will consider certificate holders for relevant entry-level jobs.
What Are Google Career Certificates?
Google developed Career Certificates in 2018 to support skilling in high-demand fields.
Available on Coursera, Google reports over 70,000 people have graduated from the...
Read Full Story: https://www.searchenginejournal.com/google-launches-new-digital-marketing-certificate/448233/
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