If you’re in the market for SEO content acquisitions—buying existing content that already ranks and transferring the ownership to yourself or your organization—you’re at the forefront of the future of SEO mergers and acquisitions.
SEO content acquisition is a lucrative strategy. Having made three successful SEO content acquisitions to bolster my SEO agency, I learned key lessons about this strategy that every business leader, regardless of industry, needs to know.
WHY SEO CONTENT ACQUISITION IS A SMART STRATEGY
Organizations are constantly brainstorming new content ideas targeting their keywords of choice. The problem is that Google operates as a library that stores these countless pieces, making climbing up the search results page more competitive.
Since it’s becoming increasingly challenging to get high keyword rankings, a better tactic is to buy content owned by others that already ranks. When writing new content, you can’t be sure that Google will rank it highly enough to make an impact, so acquiring existing content is the less risky route (e.g., you know that the existing content is already ranking well on Google before you buy it).
You’ll generally get more than just content out of SEO content acquisitions. To successfully carry out an SEO content acquisition, you need to do a 301 redirect (which permanently moves a link from one URL to another). A 301 redirect will also transfer any existing backlink equity, link equity and authority of the original pages to your...
Read Full Story: https://www.fastcompany.com/90747310/in-the-market-for-seo-content-acquisitions-heres-what-you-need-to-know
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