Is there any truth to these speculations? Is SEO starting to weaken in terms of power or profitability and if so, is there anything we in the SEO industry can do about it?
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From the time of its inception, search engine optimization has faced criticism and pessimism. But lately, the voices implying that SEO is on its last legs, or that the trend is finally fizzling out, have gotten stronger. People both inside and outside of the SEO community are making bold predictions that inside of this decade, the entire industry could collapse.
Is there any truth to these speculations? Is SEO starting to weaken in terms of power or profitability, and if so, is there anything we in the SEO industry can do about it?
The threats to the SEO industry
There are some major threats to the SEO industry on the table. Already, SEO is not a perfect strategy. There's no guarantee that it's going to generate traffic for you or become profitable, it can be tricky to implement and even if you get everything right, it could still take months or even years before you start seeing the results you want.
Add to that the series of threats facing our industry:
- Apps and direct services. Why bother searching for something on Google when you could simply pull up product recommendations on your Amazon app? Why search for a ridesharing service when you can just rely on Uber? The truth is, apps and direct services are taking away some traditional...
Read Full Story: https://www.entrepreneur.com/article/417419
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