There is no turning back the clock. Technology is reshaping the how, where and when of what it takes to operate a restaurant. Now more than ever, the digital world is driving the way restaurants connect and communicate with customers.
In this new digital frontier, online menus are where the taco meets the grill (so to speak), and are often cited by customers and restaurant management alike as the reason why customers come to a particular restaurant.
Translation? Online menus have an overwhelming influence on the ability of restaurants to attract new customers and ultimately grow their business in the face of competition.
That’s why, at Marqii, we’ve developed what we call the “Seven Deadly Sins of Online Menus” for restaurants – a list of the most common mistakes we’ve seen as we’ve helped thousands of restaurants get the most from their online menus. We’re not just sharing this because we offer a platform that makes it easy for restaurant operators to publish and update their online menus across 75 consumer-facing sites directly from their POS. It’s also because helping restaurants find the best digital solutions to help grow their business is just… what we do. We can’t help ourselves.
If a restaurant continues to struggle with managing their online menus and using them to get new guests in the door, some of these call-outs might feel personal. We promise they’re not.
Sin #1: PDF menus
Nothing screams ‘behind the times’ like a good old-fashioned PDF menu. Visually...
Read Full Story: https://totalfood.com/online-menus-the-seven-deadly-sins/
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