See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Meta titles are nothing new to the world of SEO.
We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms.
Even new website owners are working on their titles for these reasons.
However, when you’re working on an enterprise site and publishing massive amounts of content, meta titles become increasingly complex.
Meta Title Challenges That Enterprises Face
Enterprises combat two main issues when writing meta titles:
- Cannibalization.
- Uniqueness.
Your titles should revolve around keywords that don’t compete with one another on different pages of your site.
Amazon is an excellent example of a site where cannibalization is easy because many sellers sell the same thing.
Search for “dove deodorant men” on the site, and you’ll find dozens and dozens of products – and many are the same.
Automation or advanced algorithms can help, to some extent, to make titles unique, verify that the same title exists, and make subtle changes to make titles unique.
However, it’s often best to use human input and tools (such as backend scripts that check for the same or similar titles) to ensure that titles are unique and cannibalization doesn’t exist.
Meta titles may be...
Read Full Story: https://www.searchenginejournal.com/meta-titles-enterprise-sites/445974/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
