Businesses depend upon online directories to make it easy for customers to find out everything they need to know. The purpose of a directory listing is very simple, but the impact on local SEO can’t be overstated.
A typical business directory listing includes your company’s name, address, phone number, hours of operation, website, social media accounts, a short description of what the company does, photos, and a listing of products and services sold. Online directories abound, and most of them are free.
Google, Bing, Yahoo, Yelp, LinkedIn, and YP.com are just a few of the most popular directories for your business. But there are thousands of them out there. Listing your business in online directories is one of the quickest, easiest, and most effective ways to get your services in front of qualified potential customers.
Unlike those old, archaic telephone books, online directories are more than a tool for a customer to find your phone number. They’re platforms that allow users to find out crucial information about the businesses they want to engage with. With perks such as advanced filter options, boosts in SEO, and a higher Google ranking, your company’s brand awareness and visibility will improve significantly.
By optimizing your directory listings, you can win customers over instantly.
To optimize the potential of directory listings in your local SEO campaign, you need to be making the effort to regularly check your listings for accurate information. This includes...
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