Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to James Richardson, co-founder of Optimising
Time in current role/time at the company:
I co-founded Optimising 14 years ago now
How would you describe what the company does?
We do SEO and Paid Media for a wide range of clients.
We help brands improve their organic search traffic and visibility on Google Search.
What do you do day-to-day?
Every day is really different. Usually I will be pitching to a big national brand, or I might be on the phone with a partner agency discussing a shared project. Other days, I’ll jump on the tools and help the team out with client work like technical audits or reports.
Define your job in one word:
Varied!
I got into marketing/advertising/media/tech because:
I was drawn to digital marketing, and in particular SEO, as it combines two interests of mine - the internet and marketing. I’ve always liked the seemingly unlimited potential the internet has, it even continues to evolve to this day. I started building websites when I was just in my teens (some terrible sports fan sites) so I always knew I wanted to do something online.
What’s the biggest challenge you face in your role?
At the moment, the biggest challenge in our industry is people. We have a really strong team at Optimising and we want to...
Read Full Story: https://www.adnews.com.au/news/industry-profile-james-richardson-at-optimising
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