Even if your self-storage website is ranking well on search engines and converting prospects to customers, it still needs regular maintenance. Read why an audit is critical, what to examine and how often to do it.
You might think of your self-storage website as a static tool meant to drive sales. But if you want to scale your business, you’ll be better prepared to grow if you think of your website as a living, breathing entity. And like any living thing, it ages. As this happens, out-of-date keywords, slow-loading pages and other factors can negatively impact its search engine optimization (SEO) rankings and authority score.
If your website is well-designed and thorough, and it hasn’t seen significant drops in rentals or rankings, you might assume you don’t need to change anything. However, what works for the site today may not be effective tomorrow. That’s why keeping it up to date should be an ongoing focus and process.
When you consider the countless algorithm updates Google has made to account for users’ ever-evolving search behavior, it’s really a full-time job to maintain your self-storage website. While some updates are minimal, others can be quite impactful. When those changes happen, it’s
time to take a hard look at your existing content, keyword rankings and overall design. A thorough audit helps you identify opportunities to improve. It goes well beyond updating a keyword here and there!
If you’ve worked hard to rank high in the SERP (search engine results...
Read Full Story: https://www.insideselfstorage.com/marketing/why-when-and-how-audit-your-self-storage-website
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