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Monday, January 20, 2025

Are you helping your local customers find your business in web searches? - North Bay Business Journal

Last updated Wednesday, May 4, 2022 12:54 ET , Source: NewsService

Are you a small business in the North Bay? Do you want to see your website appear in Google search results when someone looks up your business?

Or, better yet, do you want to show up with specific local keywords like "best pinot noir tasting room in Russian River Valley" or "lunch in Santa Rosa”?

If you answered yes to any of these questions, then local search engine optimization (SEO) is something you should be working on. If you aren’t already…

There is a difference between local SEO and national SEO also. If you are a brick-and-mortar store, you may be more concerned with driving people to your physical location, while other businesses may be looking to reach a larger national or global audience. Both of these goals require specific strategies and tactics.

Even though search engines have improved over the years, there is still no replacement for having a solid local search strategy, including a Google Business presence. It's a useful way to connect directly with target customers who are searching for local places to visit.

Reach more customers with local SEO

Investing in local SEO is important because it allows you to reach potential customers at exactly the moment they are searching for what you have to offer. It's an efficient and cost-effective way to reach your desired market and grow your business.

What’s the first thing people often do when looking for a place to go wine tasting or grab a bite to eat? They Google it.

In fact, according to a study by Zogby...



Read Full Story: https://www.northbaybusinessjournal.com/article/opinion/are-you-helping-your-local-customers-find-your-business-in-web-searches/

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