If you’ve ever read Axios, you’ll remember it. At least that’s what Ryan Kellett, VP of Audience at Axios hopes.
A news article on Axios has a distinctive look. It’s all in the name of Smart Brevity.
Smart Brevity: “Axios gets you smarter, faster on what matters.” That’s their mission. And they have five excellent guiding principles:
- Audience first
- Elegant efficiency
- Smart, always
- No BS for sale
- Excellence, always
What about SEO? Axios had 24.8 million visitors in March, with 16% of traffic coming from organic search, according to Semrush’s Website Traffic Checker. (For comparative purposes, the New York Times is the largest news site, with more than a billion visitors in March – but Axios doesn’t cover nearly as many topics as the Times, CNN or other large news publishers.)
News is incredibly competitive. And Smart Brevity seems to go against what many consider to be SEO best practices. Namely, longer and more is better.
So how does Axios make SEO and Smart Brevity work together?
Go deeper. Here are highlights from my recent Q&A with Kellett. It has been edited for smartness and brevity.
SEO is an entry point. For Axios, it’s audience first, always. Kellett said Axios delivers trustworthy breaking news and insights in the smartest and most efficient way possible. So what role does SEO play at Axios? Here’s what Kellett said:
- “The goal with our SEO discipline is to introduce readers to our fact-based coverage and Smart Brevity in a way that earns their time,...
Read Full Story: https://searchengineland.com/axios-news-seo-playbook-speed-authority-brevity-384924
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