One of the highest search results around the keyword ‘paywall’ is bypass, which is a serious concern for publishers when integrating a paywall into their content … concerns such as:
How can we avoid users getting around our paywall and accessing premium content without paying?
What should we do if your paywall is easy to bypass?
What blocking method should we use to avoid bypassing?
But, contrary to many publishers’ assumptions, bypassing may not be as bad as it appears. Why? There are other factors that need to be taken into consideration, such as the flexibility of your wall blocking method, its impact on SEO performance, and the likelihood of a user converting into a subscriber.
Take the example of The New York Times for instance—the most successful paywall worldwide in terms of sheer numbers of subscribers—but who still operate an easy-to-bypass paywall. Bottom line: when it comes to paywalls and bypassers, there’s more to the story than meets the eye.
User- vs Server-side blocking methods
As the names suggest, the two paywall blocking methods differ in when the content is blocked on the page. Whilst user-side means the content always exists on the page but is simply covered by CSS or Javascript if a reader isn’t subscribed, server-side blocking only sends the content to the page after the user has unlocked the paywall.
Given this, user-side blocking methods are simple to integrate and place little risk on SEO, but are the easiest to bypass.
Conversely, server-side...
Read Full Story: https://whatsnewinpublishing.com/bypassing-paywalls-the-need-to-know-for-publishers/
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