Search Engine Optimisation (SEO) is nothing new, but the way we think about it needs to change.
For years it’s been a battle between understanding the algorithms to ensure we’re surfacing the best possible experience for those using a search engine, versus finding every loophole or grey area to leverage and get ahead; the good vs. the ‘naughty’.
These days are largely coming to an end. The Search engine algorithms are getting smarter, more personal, and less open to exploitation by those scrupulous few.
So, how can brands serve the algorithm, and how are the best businesses dominating organic and local search?
We spoke to David Castle, General Manager at Resolution Digital, about SEO trends, ways that people try to trick the algorithm, and how brands can dominate organic and local search.
Dominating SEO
While SEO can seem straightforward when speaking with a specialist in their field, it’s important to understand that the goal of what they’re doing is understanding and appeasing hundreds of signals and qualifiers. This, in turn, will ensure a website and other assets are, in the eyes of a search engine, the most relevant thing to show to someone who is searching.
“It’s not just about relevance to a term, although that’s important, it’s about the value you can provide to the person looking,” Castle said.
Ultimately the first key to dominating SEO is having good content and servicing the intent of the search. However, it’s just as important the technical side of things is...
Read Full Story: https://www.bandt.com.au/dominating-the-internet-how-to-master-your-companys-seo/
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