I like to say that content is the food that Google eats. Usually that takes the form of articles you publish on your website. Without content to read, Google’s algorithm can’t understand what your website is about, and there’s nothing for it to index and display on search results pages.
Furthermore, the quality of your content plays a major role in the success of your search engine optimization strategy. Creating content can present a major challenge when you’re getting started in building your website: How do you quickly create content, especially if you don’t have the time or skill to write it yourself?
DON’T HAVE TIME TO WRITE?
While many businesses will contract freelance writers to create blog articles, there are a number of reasons you might not want to do so. It can be expensive to hire an experienced writer who writes high-quality, original content. And hiring a less experienced writer—or even choosing someone who charges cheap rates or hiring through a content mill—can come back to bite you. For example, you might encounter people who repurpose content, which can cause your website to be penalized if you publish it. Or the content may be low-quality and won’t help your pages rank well in search results.
The reality is that as the subject matter expert in your field, you’re the one who is best qualified to write the content for your website. You have plenty of knowledge to share, but you may not have the time, skill, or desire to write your own articles. And I don...
Read Full Story: https://www.fastcompany.com/90747059/how-to-create-content-for-your-website-without-writing-a-word
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