Learn everything you need to know about implementing and maintaining hreflang tags for SEO across your multilingual website.
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Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website.
Herflang tags are a perfect example of this.
While Gary Illyes has stated that hreflang tags don’t serve as a ranking signal in the algorithmic sense, in a cluster, a group of similar content pages in different languages share the same ranking authority.
In our pursuit of optimizing user intent and experience, writing content for different geographic locations and languages provides tremendous value to our website.
That’s where the magic of the hreflang tag comes in.
Rather than having the same webpage competing for users in Australia and France, you could have alternate pages that pop up at the top of SERPs optimized for that country’s language, currency, and privacy laws.
However, hreflang tags are one of the most complicated parts of technical SEO.
Unfortunately, you could do a lot more harm than good by improperly implementing this tag attribute across your website.
That’s why I want to provide this refresher course on everything you need to know about hreflang tags and the best practices to get started with international...
Read Full Story: https://www.searchenginejournal.com/hreflang-beginner-guide/446898/
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