Frederick Vallaeys interviews Google product team members and shares what you need to know now about Performance Max.
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Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords.
Performance Max campaigns are the latest addition to this increasing list of automated PPC tools.
And it might be the most revolutionary campaign type so far in Google Ads.
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels – YouTube, Display, Search, Discovery, Gmail, and Maps from a single campaign.
Traditionally, to run ads on all of Google’s networks, you needed different campaigns and creatives for each channel.
But Performance Max rolls all of that into one campaign, simplifying the effort to reach customers.
It’s a fairly new campaign type, so best practices are still evolving.
To help build more knowledge around this topic, I recently spoke to product team members at Google who built Performance Max. (You can watch the full PPC Town Hall episode below.)
From early best practices to their roadmap, they shared a great deal and even answered several questions I had collected from the PPC community.
Here are some takeaways about Performance Max campaigns.
1. Performance Max Takes...
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