Kate Toon is an award-winning misfit entrepreneur, who works with small businesses and big brands to transform their online presence through powerful SEO, captivating content and all the right digital marketing moves.
As a digital marketing and SEO educator, straight-talking copywriting coach, author, educator, speaker and podcaster, Kate has helped more than 12,000 other businesses demystify digital marketing, grapple the Google Beast, and grow their success.
Kate Toon discusses what the 7 SEO basics are that need to go right for your business.
One of the reasons people avoid dipping their toes in the SEO pond is the fear of keeping up with change. But the more SEO changes, the more it stays the same. While there are tweaks and updates to be aware of, Kate says most of the sites she’s seen still haven’t mastered the basics.
Here we will share with you Kate’s top seven areas you need to focus on in your SEO strategy (and one bonus newbie area).
1. Sexy titles and meta descriptions
These never get old. They are often the first piece of copy anyone reads about your brand.
This is how they appear on the Google search page:
The purple link is the title tag, the copy snippet underneath is the meta description.
Whilst Google can change these depending on the search query, here are some tips to smash the title and meta description combination.
The most common problems with sites include:
- Missing titles and meta descriptions: if you don’t put them in, Google will, and usually...
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