Taryn Siwale, SEO Manager in Aviva Ireland, on how to be found.
SEO stands for search engine optimisation. Basically, my job is to make sure Aviva Ireland’s webpages are easy for people to find through search engines, like Google.
I've been working on a new car insurance page. This page needs to answer as many questions as possible for car insurance customers. But first, they need to find it – that’s where I come in.
On fascinating reading
I don't know if SEO was around when I was younger, but I was always interested in computers. At school, I was a computer prefect. I remember going to the computer room, switching on the computers, and helping people who wanted to use them. I loved it.
When I left school, I did an IT (information technology) course with Dorset College. In all my jobs since then, I’ve always worked with computers.
At one point, I had my own web design business. I was building websites for clients, and they’d say to me, ‘We’ve got this new site, why don't we have any visitors?’ So, I started to read up about SEO and straight away it was fascinating to me.
On taking it one day at a time
I'm a single mum and I adore my 13-year-old daughter. When she was first born, I had my own business and we were going into a recession. I spent my days with a baby in one arm, typing with the other hand. I remember feeling exhausted and yet I found time and energy to work.
When I look back now, it’s a testament to what you can do when you're put into a difficult situation....
Read Full Story: https://www.aviva.com/newsroom/perspectives/2022/05/our-taryn-they-call-me-a-conjuror-of-the-dark-arts/
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