Google's John Mueller offers advice on how to choose structured data
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Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use.
How to Choose Structured Data for a Website
The question asked was about how to choose structured data and what the effect of it would be.
Mueller answered the question by pointing out that it’s not really about what structured data matches a page but rather the choice is about what kind of rich result is available for that page.
Structured data is highly extensible. Consequently, the Scehma.org site offers an ever growing list of different kinds of structured data that can fit nearly any web page.
However, Google only uses a fraction of the available structured data for the purpose of generating engaging search results like review stars, images in the search results and so on.
Google’s page on structured data explains:
“Google Search works hard to understand the content of a page.
You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data...
Read Full Story: https://www.searchenginejournal.com/what-structured-data-to-use-and-where-to-use-it/448767/
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