We take a look at some of the reasons why Google might change the page title that is appearing in SERPs.
Google changes meta content and specifically page titles when it thinks it can do a better job usually because the creator hasn’t adhered to its guidelines. There are steps you can take to mitigate this problem which largely involve revising your page title to be more in line with the search engine’s way of thinking.
Where does a page title appear?
Just for clarity, when we talk about a page title, we mean the blue text in the search engine results page snippet (SERP) below:
Why does it matter?
As well as appearing in SERPs, the page title is also displayed at the top of the web browser window when the page is open, and social media platforms will often use the page title when a page is shared. Therefore, it’s an important tool in your SEO arsenal and maybe the first thing users read about a company.
As well as just being quite frankly plain annoying when Google changes your meta, it could be detrimental to your SEO efforts too. In some cases, it may not make sense, may not have adequate grammar, proper capitalisation, include your brand name, and can (strangely) still truncate so it doesn’t display in full.
It’s obviously hugely frustrating to spend time creating on-point page titles for a site to find that Google is largely ignoring your efforts. Don’t worry – you are not alone, this is a more common problem than you might expect.
How often are page titles changed by...
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