Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit - Search Engine Journal

Web 3.0 is here. Have you considered a social media audit?

Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?”

A social media audit is like a health and wellness check-up for your brand’s digital marketing results, business outcomes, public relations, and brand awareness.

Here are 12 tips for conducting a social media audit in a Web 3.0 world.

1. Schedule It

Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit for your brand, a quarterly checkup, and an annual exam.

A social media audit will create an efficient and actionable update to an existing social media plan or a reset to a new social media strategy.

Social PR Secret: Keep your team accountable and transparent by scheduling the social media audits on a calendar with all stakeholders invited.

Follow the SMART method of goal setting when it comes to social media audits. Keep it.

• Specific.
• Measurable.
• Attainable.
• Realistic.
• Timeframe.

Like any action item tied to successful outcomes, it is important to access your social media audit’s requirements including:

1. Create a timeframe. Set aside a realistic amount of time to complete the audit.
2. Allow for research into new technologies and innovation.
3. Know what resources are needed to complete the social media audit.
4. Understand what team members or outside consultants need to be involved in order to achieve a successful social media audit.

2. Include PR, SEO & PPC, And New...

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