Web 3.0 is here. Have you considered a social media audit?
Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?”
A social media audit is like a health and wellness check-up for your brand’s digital marketing results, business outcomes, public relations, and brand awareness.
Here are 12 tips for conducting a social media audit in a Web 3.0 world.
1. Schedule It
Instead of waiting until a potential problem is detected or failing results appear, proactively schedule an audit for your brand, a quarterly checkup, and an annual exam.
A social media audit will create an efficient and actionable update to an existing social media plan or a reset to a new social media strategy.
Social PR Secret: Keep your team accountable and transparent by scheduling the social media audits on a calendar with all stakeholders invited.
Follow the SMART method of goal setting when it comes to social media audits. Keep it.
- Specific.
- Measurable.
- Attainable.
- Realistic.
- Timeframe.
Like any action item tied to successful outcomes, it is important to access your social media audit’s requirements including:
- Create a timeframe. Set aside a realistic amount of time to complete the audit.
- Allow for research into new technologies and innovation.
- Know what resources are needed to complete the social media audit.
- Understand what team members or outside consultants need to be involved in order to achieve a successful social media audit.
2. Include PR, SEO & PPC, And New...
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