Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
In the wake of bad experiences, people are looking to stay in more traditional accommodations with clear safety and liability policies, enjoy basic services and in-house amenities, and avoid insane fees that are oftentimes undisclosed. Since Airbnb gained traction due to its online presence, enhanced digital marketing is the best way to get your property in front of those who might be wavering on those platforms.
Here are three ways you can start making your property a better alternative to an Airbnb or other vacation rental.
Social Media Ads and Paid Media
In 2019, Airbnb spent $1.4 billion on performance marketing, but in 2021 that budget was cut to just $482 million. Putting that into perspective, how can an individual hotel compete with this global company? Your social media ad budget can help put your property directly in front of the same people who typically would be getting Airbnb ads.
Paid Media is a very useful tool to increase your direct bookings and see a return on investment as well. While we understand the hesitation to increase spending in this area, it really is one of the strongest ways to combat big platforms like Airbnb and give your property a leg...
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