Customer engagement is an important predecessor of customer loyalty. Brands today need to build awareness for their product, services, and values as the first step in the customer engagement process. Building awareness for your brand online means you need to have a solid understanding of Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Many people think these two are competing strategies and nearly mutually exclusive, therefore they typically think of investing in one or the other.
Through an interview with Chris Rodgers, the founder and CEO of Colorado SEO Pros (CSP), we learned that if you invest in both strategies, you can achieve strong synergies and impactful outcomes for your brand, whether brick and mortar, e-commerce or omni-channel.
In this interview, you’ll learn about these key points:
- How PPC Informs SEO Strategy
- Building Keyword Synergies
- How to identify your primary value proposition
- How to achieve Conversion Optimization
- Building Trust and Authority
Wise Marketer (TWM): Even though Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are familiar terms, many business people struggle to differentiate the benefits of each when creating a marketing strategy. Can you give us an overview of each, with some pros and cons?
Chris Rodgers (CR): Both channels help to drive traffic from search engines, but do so in different ways. Paid search works well when you need to generate traffic in a shorter timeframe, and works even better if you have a large...
Read Full Story: https://thewisemarketer.com/loyalty-strategy/seo-and-ppc-strategies-can-fuel-customer-engagement-and-loyalty/
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