See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Stuck in a cycle of optimizations that don’t move the needle?
This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search.
The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results.
These algorithms take into consideration many factors, including the words in a query, relevance, page usability, source expertise, geo-location, and settings.
Furthermore, the weighting of these factors is dependent on the nature of a query.
For current topics, freshness carries a lot of weight.
For a dictionary type definition, the page trust and authority play a larger role.
To ensure the algorithms are functioning as intended, Google employs an army of Quality Raters.
They follow strict guidelines developed by Google to ensure the algorithm output matches the standards established for Page Quality and Needs Met. These guidelines are a must-read for anyone serious about building a top-performing website.
According to Google, their search algorithm looks at five key factors in determining which results appear at the top of their search results:
- Meaning of your query.
- Relevance of webpages.
- Quality of content.
- Usability of webpages.
- Context and settings.
By addressing these five factors, you will be...
Read Full Story: https://www.searchenginejournal.com/white-hat-seo-techniques/438106/
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