Google's Digital Marketing Certificate Recommends Keyword Density Percentages - Search Engine Journal

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Someone from the SEO community called attention to a section in Google’s new digital marketing training course that recommends writing at least 300 words of content, advised specific areas of a web page for seeding keywords and recommended a keyword density for target keywords of under 2%.

Some in the digital marketing community called Google out on Twitter about the misinformation and Google’s Danny Sullivan responded.

Google Digital Marketing & E-commerce Certificate

Google launched the Digital Marketing & E-commerce Certificate on May 2, 2022. The purpose of the training course and certificate is to help job seekers find jobs in digital marketing.

The training course is endorsed by the American Association of Advertising Agencies as well as by the American Advertising Federation.

Google’s digital marketing course promises to teach the following skills:

• “Developing digital marketing and e-commerce strategies
• Attracting and engaging customers through digital marketing channels like search, social media, and email
• Measuring marketing analytics and sharing insights
• Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty”

The stated goal of the program is to teach unskilled workers how to become proficient for entry-level digital marketing jobs.

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