That uproar you hear? It’s SEOs calling out Google today.
Google’s new Digital Marketing & E-commerce certification course, which was announced May 2, includes cringe-worthy SEO advice so bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.
What happened. It all started with a tweet from international SEO consultant Gianluca Fiorelli. In it, he shared this screenshot of a slide discussing how to avoid keyword stuffing:
- Write more than 300 words on your webpage.
- Your webpage is more likely to be ranked higher in search engine result pages if you write a higher volume of quality content.
- Keep your keyword density below an industry standard of 2%.
- This means that 2% of the words on the webpage or fewer should be target keywords.
- Be thoughtful about keyword placement.
- Your keywords should be used only once in the following places on each page within your website: page title, subheading, first paragraph, and body conclusion.
“Seriously… ‘write more than 300 words’? and ‘keyword density’?” Fiorelli tweeted. “I mean… keyword stuffing is bad, sure! but solving it by spreading SEO myths that SEOs try to eliminate?
“I know that this course is very entry-level, but exactly for this reason myths like these ones should not be taught. Did the SEOs in Google review the course?”
“This can be ignored”. Danny Sullivan, Google’s Search Liaison, responded to Fiorelli, essentially disavowing the course.
“I’m not on the team that produced that, nor are they part...
Read Full Story: https://searchengineland.com/google-bad-seo-advice-digital-marketing-certification-course-385064
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