NP Digital has added about 125 employees in the first three months of 2022. About 650 employees support the performance agency’s clients today, but the company expects to add at least 50 more in the near future.
Kristen Shaw, senior vice president of marketing at NP Digital, recently joined the company to focus on lead generation, SEO, paid search, social media, account-based marketing, and partnership marketing.
Some employees work from the San Diego office. Most work from home around the world -- from the U.S. and Canada to the United Kingdom -- such as Brittany Richter, chief operating officer, NP Digital U.S.
Richter stepped into her role on May 2. She joins after supporting clients at Dentsu Media, where she served as chief of business strategy and transformation and chief of staff and head of resource management. Previously, she spent eight years at iProspect in the roles of chief solutions officer and senior vice president, head of products and services and vice president, head of social media, among other positions.
“The new business pipeline is constant, and we’re winning business at a high rate,” Richter said. “We’re having a little bit of turnover like you would see at any agency, but the agency is mostly growth driven.”
Search & Performance Marketing Daily (S&PMD) spoke with Richter to get her perspective on the current market and her plans for the year. Portions of the discussion follow.
S&PMD: How does a company manage 125 new hires within three...
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