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Google Search Central added a new section to the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify why Google may be changing the title links.
Title Link
The support page defines the title that is seen in the search results as a title link. The title link generally originates from what a publisher uses in the title tag.
However Google can change the title link to something else. Some publishers and others in the SEO community have reported that traffic from the search results declines when Google changes the title tag displayed as a title link.
Title Links Best Practices
Google offers seven best practices for writing title tags that will influence what Google shows in the search results.
Seven Title Tag Best Practices
1. Make sure every page has a title tag.
2. Write concise title tags that describe what the web page is about. Google adds that this also means avoiding vague descriptions such as Home Page or Profile.
3. Avoid keyword stuffing.
4. Avoid boilerplate that is repeated across the site.
5. Branding phrases are okay until they become boilerplate. It’s acceptable to use branding phrases on the home page (like, “a place for people to meet and mingle”) but...
Read Full Story: https://www.searchenginejournal.com/google-shows-how-to-control-titles-in-search-results/449866/
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