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Friday, March 29, 2024

Link building: the least favorite part of SEO - Search Engine Land

Last updated Thursday, May 12, 2022 15:21 ET , Source: NewsService

But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful.

That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is your least favorite part of SEO?

Well, we have a winner. Or loser?

It’s link building. More than 20% of respondents said link building was their least favorite part of SEO.

Let’s dig into the results.

Link building and outreach. It’s time-consuming. It’s tedious. And success is never guaranteed. These are a just few of the biggest complaints from SEOs about trying to build quality links that we saw from Search Engine Land readers:

  • “Getting backlinks – it is the equivalent of a vampire sucking your soul for very little return.”
  • “Obviously, getting natural links is nice, but when you’re out there fishing for them, it may or may not be fruitful. It’s so time-consuming and there’s no guarantee you’ll see the results you want.”
  • “Too much work to get any reward. It often feels pointless.”
  • “Dealing with websites that used xyz backlinks in the past. Sometimes, I’ll inherit a client whose previous agency did so, and I end up having to clean it up because it looks bad on my end if potential clients or fellow SEOs are looking at my clients’ backlink profiles to see how we do SEO at my agency.”
  • “There is nothing more tedious and frustrating than reaching out to website owners who are getting spammed 24-7 by all and sundry to try and build a relationship in order to promote an...


Read Full Story: https://searchengineland.com/least-favorite-part-seo-385159

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