Create Stellar, Winning Content in 2022
Semrush analyzed 500K articles and surveyed 1,500 marketers to generate thousands of data points. Dive into trends & insights from the global report.
Too many organizations still publish content without clear objectives and KPIs.
For organizations to move beyond “just publishing content,” they need to adopt a different mindset.
They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, crawls, and links generated.
I know what you may be thinking: “Wait, are you hinting at content teams asking for log file data?”
Yes, but I’ll do you one better: I want content teams to start asking for real-time log file insights.
For those familiar with traditional, time-consuming log file analysis, let me tell you this is different.
Times have changed, and content teams can now tap into the valuable insights log files hold.
Let’s change that mindset with the four steps below.
Step 1: Content Teams Start Thinking Critically
Rarely do content teams say, “I want to get the content piece discovered by search engines the same day, crawled within three days after publishing, indexed within a week, and driving 200 organic visits and two leads a month three weeks after publishing.”
Unfortunately, many organizations still just publish an X amount of content pieces a month because “That’s the way we’ve always done things,” or “We...
Read Full Story: https://www.searchenginejournal.com/log-file-insights-for-content/449040/
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