A few years back I was the CTO and architect for a lead generation project which launched around 2012 after a couple of years of development under the wings of a tiny venture incubator group named Du Molin & Du Molin.
In this article I’ll discuss what we built and how we overcame some of the significant challenges of the day bringing this kind of platform to life. In the end, we found product market fit in a space nobody else had yet figured out how to automate, allowing us to scale up in a space thought to be impossible.
The Problem to Solve
In a space akin to e-commerce giants like Shopify and SquareSpace, how would you reinvent lead generation at scale for businesses who sell services rather than products (dentists, doctors, plumbers, lawyers, finance, etc.)? And importantly, how can this be implemented as a fully automated self-service platform that intrinsically understands each supported industry with pre-designed templates and copious amounts of carefully crafted content — because busy professionals don’t have time to write dozens of articles or learn how to create scores of search engine optimized pages.
Moreover, can this entire process be made as simple as providing a credit card and answering a few questions through a guided onboarding wizard which prompts for things like office hours, services offered, professional credentials, a few photos, and the like? And can we push out millions of pages without upsetting Google?
That was our challenge, and the...
Read Full Story: https://medium.datadriveninvestor.com/architecting-a-scalable-automated-marketing-platform-for-verticals-c8c57b2c050e
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