Getting to rank number one isn't easy, and if you don't have much experience, it's going to be even more challenging.
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Are you completely new to the world of search engine optimization (SEO)? Or, are you an old pro launching a new campaign? If so, you're going to be excited about the prospects of ranking first in Google for a given keyword or phrase. It's an important foundational achievement to set the stage for the rest of your strategic development. And, it has the potential to send significant organic traffic your way.
Unfortunately, getting to rank number one isn't easy. And if you don't have much experience, it's going to be even more challenging. In this guide, I'll help you understand the context of earning a rank number one position and the best way to get there.
Why rank number one?
Getting to rank number one for a particular keyword is an excellent early goal to set in your SEO strategy. Simply having your business listed in search engine results pages (SERPs) may be exciting, but it's not going to earn you any traffic.
You probably know from your own experience that most people don't look beyond page one for any query. In fact, most people don't look beyond the first few results. Entries at the highest position tend to generate the most traffic, by a large margin. Though the exact numbers vary by industry and search query, you can expect almost 40 percent of all traffic to go to the first result. The...
Read Full Story: https://www.entrepreneur.com/article/420251
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