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Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed.
YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.
Today, over 2.6 billion people use the platform.
And YouTube isn’t the only player in town.
Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found.
Local businesses can use video marketing to drive traffic, reach more customers, and grow online.
Here are four strategies to build your local video marketing strategy.
The Value Of Video Marketing For Local Businesses
Video is a powerful medium for local businesses.
While many might assume that video marketing is more in the domain of online businesses, there are many benefits of video marketing in the local sector.
Benefits Of Local Video Marketing
- Website traffic: Publishing videos online and optimizing for clicks can drive more users directly to your website.
- Revenue growth: Video marketing can influence buying decisions and increase revenue for your local business.
- Brand awareness: Video exposes your business to more users across a wider range of platforms, helping drive visibility for your business
- Trust and authority: Posting valuable content...
Read Full Story: https://www.searchenginejournal.com/local-video-marketing-tips/449130/
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