As a PR professional or corporate communicator, your strategy must encompass all media, yet too often, the most powerful and trusted source of news and information is overlooked. If you think search results don’t matter, this is your wake-up call. And if you think you can’t influence Google, you’re wrong. In fact, you can do it yourself.
Using tactics you may already be familiar with, you can improve the reputations and online profiles of your clients. This approach will help you add new layers of value to your existing services, prove the ROI of your digital PR campaigns and win business with new insights.
Today’s consumer confronts so many streams of information that communicators—focused on individual channels, like social media or news—forget to monitor and manage the ocean that all streams flow into: Google.
Managing online reputations is nearly synonymous with managing search results; a Herculean task that blends the data-driven sciences of SEO and SEM with the creative arts of public relations and digital content creation.
Google search is today’s most valuable source of news and information
Google has evolved dramatically over the last decade, from a simple indexing of websites to an information source of its own with rich results and content like news, images, events, social highlights, a knowledge panel and maps. Search results are far more influential than social media and traditional media, driving the majority of all web traffic, as searchers consider Google...
Read Full Story: https://www.odwyerpr.com/story/public/17926/2022-05-16/managing-search-results-is-easier-than-you-think.html
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