Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its platform. Vimeo said the SEO changes they made to the videos will give “your videos the best opportunity to appear for relevant searches.”
Google worked with Vimeo? Vimeo wrote that they worked with Google as an “early adopter of Google Search’s best practices for video players” to provide Google with “additional context about your videos.” This will help Vimeo surface those videos in Google search and take advantage of the video rich results, like displaying key moments for videos in Google Search by adding chapters and timestamps to video structured data.
Google’s video best practices. The video best practices are not exclusive to Vimeo or “early adopters.” These best practices are published by Google over here for anyone who hosts videos to read and adopt on their web sites or platforms.
The video best practices cover:
- Help Google find your videos
- Ensure your videos can be indexed
- Allow Google to fetch your video content files
- Enable specific video features
- Remove, restrict, or update your videos as needed
Steps to take in Vimeo. Vimeo said there is really nothing specific you need to do to take advantage of these SEO changes, outside of making your videos public. Vimeo wrote “all you need to do is make sure your videos are listed as public.” “Our technology will handle the rest,” the video platform said. That means...
Read Full Story: https://searchengineland.com/vimeo-adds-structured-data-to-all-public-videos-to-improve-google-search-visibility-385198
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