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Friday, March 29, 2024

You’ve got a real estate web site! Now what do you do? - Inman

Last updated Monday, May 16, 2022 03:07 ET , Source: NewsService

Setting up your website is often one of the most exciting parts of launching your real estate business. It’s your digital business card, and, in these days of fully remote work, it’s even your office. And along with your CRM, it’s a critical part of your growth strategy.

But websites aren’t like a field of dreams: they won’t come just because you built it.

SEO is about answering the questions your prospects are asking

Search engine optimization is a blend of art and science. It’s about understanding how people use the internet as well as best practices in design and development. And even though you’re a real estate professional, not a web developer or digital marketing, we want to empower you with the right information so you can set yourself up for success.

First, here are some common terms:

Landing page: this is any page on your website where people can ‘enter’ and get started. It’s not the same as your Home page! In fact, people will probably hit your landing pages before they find your Home page.

CTA: this acronym stands for Call to Action. What do you want people to DO when they are on your web site? Make sure it’s clear and easy to find.

SERP: this acronym stands for Search Engine Results Page or the page in Google or Bing where results are shown for a search query.

Long tail search term: this is when people type in a phrase rather than a single word. It lets them narrow down their results upfront. Instead of just ‘single-family homes,’ a long tail search term could...



Read Full Story: https://www.inman.com/2022/05/16/youve-got-a-real-estate-web-site-now-what-do-you-do/

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