If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions.
The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion in 2022 and by 2025 this figure could reach $22.2 billion.”
While working with influencers is growing in popularity, this tactic comes with some challenges. With so many questions and myths around this activity, how can SEOs and businesses ensure that influencers have the desired impact on their SEO campaigns?
Before the term “influencer” was so popular, businesses and SEO agencies relied on working with influencers for various reasons. For SEOs, the most important is links.
So, is it still a good tactic to work with influencers? Short answer: yes. Here’s why:
A Kantar study found that 58% of people born between 1995 and 2010 are influenced by reviews when making a purchasing decision.
This generation is a digital native: having grown up with the internet, social media and mobile devices. This has resulted in a hypercognitive generation accustomed to gathering and consuming a wide range of information sources. They take into account virtual and offline experiences.
And reviews, in a way, are a source of experience.
What about SEO? Suppose there is a link within a piece of coverage or review that is relevant to your audience...
Read Full Story: https://searchengineland.com/ensure-influencers-help-seo-campaigns-385186
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