It can be hard to get the attention of the large search engines. One of the ways to communicate with them is to provide a sitemap inviting their crawlers to see your content.
Businesses rely on search engines for online exposure. Search engine optimization (SEO) is a collection of strategies that businesses use to try and increase their exposure and get their content, products, and services in front of more people and customers. If you’ve spent any time working on your company’s SEO, one thing is probably clear: It’s not easy.
Wouldn't it be nice if you could pick up the phone and call the search engines to fix your SEO problems? Unfortunately, when you say "Hey Google," chances are you will only get the attention of the virtual assistant on your smartphone, your interactive speaker, or your laptop.
So, how can you speak with search engines? Well, in code of course! As a webmaster, you can speak robots.txt, you can speak structured data, and finally, you can speak sitemap with the search engines.
Overview: What is a sitemap?
When you enter a shopping mall, there is a map of all the shops you can find there. Websites used to have the same thing -- an HTML page with an overview of all the pages in the site. Users didn't use the sitemaps much, but search engines did!
Yahoo, Google, and Microsoft created a standard sitemap format that search engines could crawl to identify all the pages in a website. That standard is detailed on sitemaps.org, where you can find all the...
Read Full Story: https://www.fool.com/the-ascent/small-business/seo/articles/sitemap/
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