×
Thursday, March 28, 2024

7 Ways To Tweak Your Content For Better SEO - Search Engine Journal

Last updated Wednesday, May 18, 2022 02:45 ET , Source: NewsService

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.

Try For Free

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder.

But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start?

Defining high-quality in this space is essentially about the balance of two things: the art of the writing itself and the approach to optimization.

Each piece of content designed for your company’s website should be considered with an SEO lens before you publish.

Applying a search lens atop your content strategy helps to ensure that the content you create supports not only the customer journey (the starting point for your content strategy), but also creates cost efficiencies.

How?

Focusing on SEO from the outset can support improved Google Adwords scores. This results in lower cost-per-click (CPC) rates for paid search marketing, for example; and cost savings are something the C-suite always loves.

In this article, we’ll share seven tips to help you make the most out of your content.

1. Ensure Great Content And Structure

Ensuring great content is all about planning.

Do your homework first.

Think about what it is your customer wants to know, and where you are (the expert who can provide them value). From there, decide what you want to say, and...



Read Full Story: https://www.searchenginejournal.com/seo-tweaks-for-content/448029/

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.