When it comes to small businesses, local SEO is vital. When it comes to search engine results pages (SERPs), local SEO takes precedence over national SEO since it prioritises appearing on local search engine results pages (SERPs). Local SEO-tailored content can help businesses reach a wider local audience easily. It increases traffic to a site, eventually leading to higher conversions.
If you’re competing against national businesses with more money to spend, you’ll need a similar SEO-based strategy. Another advantage of local SEO is that it can beat businesses that aim for a wider audience, say global or national. That’s why local SEO is a highly suggested practice.
A 2017 ReviewTrackers survey estimates that 35% of all web traffic is local. Your company could miss out on a large amount of traffic if you don’t have a solid regional SEO strategy. We have compiled a list of how to create a powerful SEO strategy for your business’ organic growth to help it draw more traffic to your website.
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Sign up for a Google My Business profile
You may put your company location on Google Maps and in local search results using Google My Business (GMB), a free service provided by Google Inc. It is possible to put up crucial information about the services, such as the hours of operation or a website link with GMB. You can only include these details if you have a Google My Business account linked to your business’s profile. The Knowledge Panel and Google Maps will display the information...
Read Full Story: https://brightonjournal.co.uk/how-local-business-in-brighton-can-utilise-seo/
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