Canonical URLs can fix duplicate content and crawling problems to improve your SEO. Find out if you need them and how to get them.
Don’t worry, canonical URLs have nothing to do with firearms and war. Derived from the word canon, which refers to a commonly shared principle or law, a canonical URL indicates your preferred version among duplicate webpages. This allows search engines to optimally crawl, index, and interpret your website's content.
Overview: What is a canonical URL?
Canonical URLs are about being on the same page as search engines. Literally. It is a small piece of source code inserted in a webpage that directs search engines to the page they should be showing when there are several versions of the same page or content.
How does a canonical URL affect SEO?
The value of a canonical URL for SEO lies in the control it gives you over what content from your website is visible in search engines. Canonical URLs allow you to:
- Avoid multiple versions of the same content being indexed
- Free up crawl budget to index the important pages
- Make sure the most important URL is indexed for duplicate content
How to implement canonical URLs when generating content for your website
The first thing you should do in implementing canonical URLs is to create a sitemap of your reference URLs and submit it via Google Search Console and other webmaster tools. But this is not always enough.
URL canonicalization can be achieved in a couple of different ways depending on your website...
Read Full Story: https://www.fool.com/the-ascent/small-business/seo/articles/canonical-url/
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