A strong marketing team is essential for any company. This article explains what skills to look for when building your marketing team and what tools they’ll need to succeed.
You know the old expression, “Rome wasn’t built in a day”? The same applies to a great marketing team. It takes a long time to find the right people with the right skills who fit with your company culture and with each other. Even if you hire extremely talented marketers, the wrong mix can spell doom for your campaigns.
Once you’ve hired these talented marketers, you’ve then got to keep them happy so they do their best work and don’t jump ship at the first opportunity.
Part of this involves making sure they get the chance to use the skills they’ve developed over the years; another facet is providing the tools they need to help them do their job effectively.
This article explains what roles you should hire for, what skills to look for, and what tools you need to build and run a marketing team.
5 roles to build out your first marketing team for your business
A marketing department’s responsibilities can seem endless, but there are some key roles and skills you should look for when you’re building a team from the ground up. It’s important to note that these roles can overlap, or there may be other responsibilities that slip through the cracks, which is why collaboration is key.
1. Head of marketing
This role has many names, including chief marketing officer, VP of marketing, marketing director, and...
Read Full Story: https://www.fool.com/the-ascent/small-business/marketing-automation/articles/marketing-team/
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