Will Cyber Monday deals draw a crowd to your website? Hit your 2020 goals using these tips to design a value-driven and seamless shopping experience.
As retailers enter the 2020 holiday season, questions remain about how shoppers will approach Black Friday, Small Business Saturday, and Cyber Monday.
While the National Retail Federation reports that "96% of surveyed retailers expect their online holiday sales to increase," it's unclear how consumers will divide their shopping among the popular days.
As in previous years, online shoppers search for top Cyber Monday deals and want a flawless shopping experience. Small businesses that optimize promotions and websites for virtual shopping have an advantage over less digital-savvy competitors. Ensure your holiday sales exceed expectations by using these tips.
Overview: What is Cyber Monday?
In 2005, retailers created Cyber Monday to boost digital purchases and continue the blowout deals beyond Black Friday. The online shopping holiday earned $484 million in sales in 2005 then rapidly climbed to $9.4 billion in 2019.
Although 2020's year-over-year Cyber Monday growth may be less than previous years, the ongoing pandemic will bolster online sales in the days before and following November 30.
Regardless if you own an e-commerce site or brick-and-mortar storefront, optimizing your virtual marketing campaigns is critical to a successful Cyber Week.
How to prepare your business for Cyber Monday
Deliver the best deals and make a...
Read Full Story: https://www.fool.com/the-ascent/small-business/e-commerce/articles/cyber-monday/
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