You click on the desired link in the search results and don”t get to the page with the desired info, but to the screen with the sad inscription “404 Not Found”, “Page not found” and stuff like that. We know that feeling. Broken links are not just irritating, but also damaging to the website's reputation. Finally, they can bury your SEO, particularly if these are internal links. This is a regular issue when migrating a site to a new domain.
Today let’s talk about finding and eliminating broken links in WordPress. But first, let's go over some theory.
Broken links theory in a nutshell
Broken links (or "dead links") are hyperlinks that lead nowhere. That is, to a non-existent site, web page, picture, soundtrack, or document. Usually, they are accompanied by an error popup, most often 404.
Such references can be compared to a house on the map, which is indicated but doesn’t exist on this territory in reality.
Broken links can actually be dangerous for the site and the brand as a whole. First of all, they make users mad. The visitor follows the link searching for the necessary information, and as a result receives a message that there is no such page. This is how users lose trust, most often close the site and don’t return.
In some ways, it’s great if the 404 page is designed according to all the rules and the user is offered options for further interaction with the site. So there is at least a small chance not to miss the visitor at all. But very often there are resources...
Read Full Story: https://techdayhq.com/community/articles/reviving-wordpress-dead-links-how-to-detect-fix-them
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