A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers.
It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded as the first comprehensive guide to SEO and the underlying science of information retrieval (IR).
I thought it would be useful to look at what I wrote back in 2002 to see how it stacks up today. We’ll start with the fundamental aspects of what’s involved with crawling the web.
It’s important to understand the history and background of the internet and search to understand where we are today and what’s next. And let me tell you, there is a lot of ground to cover.
Our industry is now hurtling into another new iteration of the internet. We’ll start by reviewing the groundwork I covered in 2002. Then we’ll explore the present, with an eye toward the future of SEO, looking at a few important examples (e.g., structured data, cloud computing, IoT, edge computing, 5G),
All of this is a mega leap from where the internet all began.
Join me, won’t you, as we meander down search engine optimization memory lane.
An important history lesson
We use the terms world wide web and internet interchangeably. However, they are not the same thing.
You’d be surprised how many don’t understand the difference.
The first iteration of the internet was invented in 1966. A further iteration that brought it closer to what we know now was...
Read Full Story: https://searchengineland.com/web-crawling-history-383908
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